What sets your product apart? Why should lenders want to buy from you? In an article entitled “Easy Tips On How To Create A Brand Position For Your Product Or Service” written by Brian Sutter, published in Forbes, he talks about how to create a...
Every company struggles to get the attention of lenders. Every company wants that all-important first meeting. So, how do you do it? According to an article entitled “How Top Salespeople Land Hard-to-Get Meetings” written by Stu Heinecke published in the Harvard Business Review, Richard Branson...
According to John Maxwell, vision determines the direction of the team. When a leader communicates a vision clearly and contagiously, team members gain confidence because they know where they’re going and why it’s important to get there. Casting vision successfully requires both emotional and logical...
We all know that volume has decreased much more then expected. While you may be struggling or planning your fiscal future in the wake of emerging trends, now is not the time to pull back. The successful lenders and vendors will remain active in telling...
We recently heard from the MBA that lender profitability is at record lows. Obviously when lender profits are down, that means that they have less money to invest in technology, which impacts vendors, as well. So, how can technology vendors continue to thrive? In an...
What kid doesn’t know of Mickey Mouse? What kid doesn’t love going to Disney World? Walt Disney has created so many good family memories for all of us, but we can learn even more from him. In the article “5 Magical Tips Walt Disney Can...
We are raised to believe that we can accomplish anything in life and that extraordinary is what to strive for. Unfortunately, as we progress through life and life’s challenges, we begin to believe that extraordinary is something far off in the distance that becomes unattainable....
The switch to a purchase market is hitting everyone hard. Lenders are seeing their volume decrease and their cost to originate increase because it’s more costly to originate a purchase loan vs. a refi, of course. But lenders aren’t alone. Technology vendors are feeling the pinch,...
As the CEO of a company you have a lot of responsibility. In a lot of ways the company will sink or swim based on the decisions of the CEO. However, there’s more to running a successful company. The CEO can’t do everything, so the...
The social media trend is here to stay, but how do you take advantage of this trend to grow your business? I recently read an article entitled “Why the Best Marketing Teams Embrace Process” by Wade Foster that’s worth sharing. In the article he talks about how marketing experts love...