Speak Out, Don’t Go Silent

Speak Out, Don’t Go Silent

We all know that volume has decreased much more then expected. While you may be struggling or planning your fiscal future in the wake of emerging trends, now is not the time to pull back. The successful lenders and vendors will remain active in telling their story and advancing the overall mortgage market. The bottom line is that every successful company needs a content marketing strategy to thrive in the current mortgage market.

In the article “10 Steps to Scale Your Content Marketing Strategy” by Taylor Radey, she outlines 10 steps that you can follow to scale your content marketing strategy to fuel more efficient, effective and plentiful content creation. Here’s what she suggests:

1. Create your initial content marketing strategy

If you haven’t already done so, create a documented content marketing strategy that aligns with your organizational goals. Put an end to the need-it-yesterday hunt for content. It’s a bad habit that stifles creativity, causes burnout, and allows low-quality ideas to slip through. A thorough content marketing strategy will help your team:

Check out http://www.progressinlending.com/TME614/TME614BusinessStrategies.pdf for the full article!