Resources
Ideas, playbooks, and lessons from the field.
Writing on marketing leadership, demand generation, event strategy, and AI adoption for the companies building mortgage and fintech.
Fintech Marketing Strategy: Positioning & Demand Generation for B2B Fintech Leaders
Flat pipeline is a positioning problem, not an activity problem. Here is the B2B fintech marketing strategy playbook — positioning, ICP, and a demand generation engine built for long, compliance-heavy sales cycles — with a 90-day rollout plan you can start this week.
Read articleHow Can Our Company Appear When a Lender Asks AI for the Best Mortgage Technology?
To improve the likelihood that your company appears when a lender asks AI for the best mortgage technology, your brand needs to be easy to understand, verify, and trust across the digital sources buyers use during vendor…
Read articleJul 17, 2026When Borrowers Stop Googling: Why Mortgage Marketing Must Compete in AI Search
Mortgage lenders and mortgage technology companies are facing a new visibility problem, and most are still measuring it with old metrics.
Read articleJun 18, 2026How Do Mortgage Tech Companies Become Trusted Enough to Make the Lender Shortlist Before the Sales Call?
Mortgage tech companies become trusted enough to make a lender’s shortlist before the sales call by becoming clear, credible, and visible before the buyer ever speaks to sales.
Read articleMay 18, 2026How Do Mortgage Tech Companies Grow Without Hiring a Full Marketing Department?
Mortgage tech companies grow without hiring a full marketing department by building a focused growth system first: clear positioning, fractional CMO leadership, AI-powered content, demand generation, and sales enablement…
Read articleMay 18, 2026How Do We Position Our Mortgage Tech Company So Lenders Understand Our Value Faster?
Mortgage tech companies position themselves so lenders understand their value faster by making the message simple, specific, and tied to business outcomes the lender already cares about.
Read articleMay 18, 2026How Do We Show Up in AI Search for Our Mortgage Technology Solutions?
Mortgage tech companies show up in AI search by creating clear, structured, credible content that helps AI tools understand who they help, what problems they solve, and why lenders should trust them.
Read articleMay 18, 2026Why More Marketing Activity Is Not The Same As More Market Traction
Mortgage technology does not have a marketing activity problem. It has a false motion problem.
Read articleMay 7, 2026What Is False Motion in Mortgage Technology Marketing?
A: False motion in mortgage technology marketing is when a company looks busy on the surface but is not creating enough clarity, trust, differentiation, or qualified pipeline in the market.
Read articleApr 14, 2026Why Should a Mortgage Technology Company Hire a Fractional CMO Instead of an Internal Marketing Hire or an Agency?
A mortgage technology company should hire a fractional CMO when it needs experienced leadership that can shape strategy, sharpen positioning, understand the mortgage buyer, and drive execution without the cost, delay, an…
Read articleApr 10, 2026What Is the Best Mortgage Tech Content Strategy for Building Authority With Lender Executives, Not Just Clicks?
The best mortgage tech content strategy is not built to attract random traffic. It is built to earn trust with lender executives by proving that your company understands their world, their pressure, and the outcomes they…
Read articleApr 10, 2026YouTube’s New Reality In 2026, And How To Use It To Succeed
For years, creators blamed “the algorithm” whenever growth slowed, reach softened, or monetization got shaky.
Read articleMar 30, 2026Why Mortgage Technology Companies Need a Fractional CMO Instead of an Agency
Mortgage technology companies often need a fractional CMO instead of an agency because they need strategic marketing leadership that connects product positioning, demand generation, sales enablement, and revenue growth,…
Read articleMar 12, 2026The #1 Reason Loan Officers Are Losing Business Today Is …
You didn’t lose that loan because of your rate. Or your experience. Or even your follow-up game.
Read articleMar 12, 2026The LinkedIn Reset: Why The “Post And Pray” Era Is Over (And What To Do Instead)
The biggest marketing shift of 2026 didn’t happen on Google, YouTube, or even TikTok.
Read articleMar 12, 2026How AI Is Changing Mortgage and Mortgage Tech Marketing
AI is changing mortgage and mortgage tech marketing by transforming how brands create content, personalize outreach, improve efficiency, and earn visibility in both traditional search and AI-generated results. For lender…
Read articleMar 12, 2026Why Website Traffic Is Down And What To Do About It
If you’ve said or thought this recently, you’re not alone. Across the mortgage industry and nearly every other sector, website traffic is declining. And it’s not because your SEO is broken.
Read articleMar 12, 2026What Mortgage Professionals Must Do To Stay Visible, Trusted, And Relevant
There has been a seismic shift in how LinkedIn operates—and for mortgage professionals, the impact is immediate and unavoidable. If your posts are reaching fewer people or your engagement has flatlined, you’re experienci…
Read articleMar 12, 2026What Is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is how brands adapt to a search world where AI engines increasingly choose the answers users see first. GEO is the process of creating content that is more likely to be understood, tr…
Read articleMar 12, 2026How Mortgage and Mortgage Tech Brands Should Prepare for AI Search
Mortgage and mortgage tech brands should prepare for AI search by building content, authority, and digital trust signals that help them appear in AI-generated answers, not just traditional search rankings. As search shif…
Read articleMar 12, 2026How Non-Technical Innovators Are Building The Future With AI
We are entering a new era in software creation—one not defined by code, but by intent.
Read articleMar 12, 2026How LOs Can Show Up In AI Search With A Strong Local Presence
AI has changed how consumers search, learn, and make financial decisions. In today’s world, when a potential homebuyer in Plymouth, Canton, or Livonia opens their phone and asks, _“What mortgage programs are best for me…
Read articleMar 12, 2026The AI Revolution And The New Digital Playbook
We are not just witnessing a shift in mortgage marketing—we’re living through a seismic reinvention.
Read articleMar 12, 2026How Fintech Firms Scale Growth Without a Full-Time CMO
Fintech firms scale growth without a full-time CMO by adding fractional marketing leadership before they are ready for a permanent executive hire. A fractional CMO gives fintech companies senior-level guidance on positio…
Read articleMar 12, 2026How To Gain Awareness And Win More Customers
The traditional playbook for B2B SEO is being rewritten in real time—and nowhere is that more apparent than in the mortgage industry. For lenders and vendors alike, the shift to AI-powered search is reshaping how potenti…
Read articleMar 12, 2026How Generative Engine Optimization (GEO) Can Rescue Your Mortgage Brand
If you’re a mortgage lender, loan officer, or vendor in the mortgage space, you’ve likely noticed a troubling trend: website traffic is plummeting. Traditional search engine optimization (SEO) tactics that once delivered…
Read articleMar 12, 2026The Hidden Growth Engine For Mortgage Tech Vendors
The mortgage industry is at a pivotal moment. Lenders are under pressure to modernize their operations, embrace AI, and deliver a better borrower experience—all while managing compliance, volatility, and shrinking margin…
Read articleMar 12, 2026How Local Lenders Can Use AI To Compete—And Win—Against The Industry Giants
For years, the mortgage industry has tilted in favor of large, national lenders with deep marketing budgets, massive technology stacks, and brand recognition that stretches coast to coast. But times are changing—and fast…
Read articleMar 12, 2026The Impact That AI Is Having On Marketing Is Profound
AI is revolutionizing marketing in the financial services sector, with sentiment analysis emerging as a powerful tool for gaining a competitive edge. In 2025, AI-driven sentiment analysis has become essential for underst…
Read articleMar 12, 2026The Power Of LinkedIn For B2B Sales And Marketing In 2025, Leveraging New Features And Analytics
As we navigate the ever-evolving landscape of B2B sales and marketing in 2025, LinkedIn continues to stand out as the premier platform for professionals and businesses alike. With its user base exceeding 1 billion member…
Read articleMar 12, 2026The AI Revolution In Lending, Embrace It Or Be Left Behind
As we stand on the cusp of a new era in the mortgage and lending industry, one thing has become abundantly clear: Artificial Intelligence (AI) is no longer a futuristic concept but a present-day necessity. The lending la…
Read articleMar 12, 2026How Podcasts Build Trust in Fintech and Mortgage
Podcasts build trust in fintech and mortgage by helping brands sound more human, credible, and consistent in industries where buyers do not make quick trust decisions. In markets shaped by complexity, regulation, and fin…
Read articleMar 12, 2026What is a fractional CMO in mortgage and mortgage tech.
I’m Michael Hammond, the leading fractional CMO in mortgage and mortgage tech in financial services. A fractional CMO is a part-time executive marketing leader who owns strategy and execution—positioning, go-to-market, a…
Read articleFeb 24, 2026Published Around the Web
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