How Do You Register and Verify Your Business in ChatGPT's Business Hub?
A six-step quick-start guide to claiming your business in ChatGPT's new Business Hub, completing verification, and measuring how ChatGPT mentions and recommends your brand.
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To register your business in ChatGPT, go to chatgpt.com/business-hub, find your company, verify ownership, complete Persona identity verification, and then build your official business profile. Claiming is free — you do not need a paid ChatGPT plan or an advertising account.
On November 10, 2026, OpenAI introduced Businesses in ChatGPT, a beta program that lets eligible companies claim their business profiles, update company information, and see first-party data on how people discover their brands through ChatGPT.
What do you need before you start?
Your official business name and website address
Access to your company email or business phone number
DNS settings access for your domain, if you verify through your website
Business registration details and ID for Persona verification
A clear two- or three-sentence description of your company
Your logo, product or service categories, and key business details
What are the six steps to a verified business profile?
1. Sign in to ChatGPT with an account owned or managed by someone authorized to represent your company, then open Business Hub.
2. Find your company by name and select the matching listing.
3. Verify ownership by business email, phone, website DNS TXT record, or Shopify.
4. Complete Persona identity verification and wait for OpenAI approval.
5. Build your profile: description, website, categories, and logo. OpenAI reviews changes before publication.
6. Review ChatGPT Insights for mentions, website clicks, and discovery topics from the previous 28 days.
What can you measure once you are verified?
ChatGPT Insights shows business mentions, website clicks from ChatGPT, and the discovery topics where your business is referenced, over a rolling 28-day period. You cannot see individual customers' questions or conversations.
Does registering improve your ranking in ChatGPT?
No. Claiming lets you provide accurate information, but ChatGPT still makes independent recommendations. Registration is the starting point; your website, thought leadership, and third-party references still need to consistently show the problems you solve.
What should mortgage and fintech companies do next?
Make sure your company is discoverable not only by name but in conversations about real challenges — reducing cost to originate, improving loan officer productivity, modernizing operations, and increasing profitability. The goal is to become a credible, relevant answer when buyers research the problems you solve.
Download the full illustrated guide below, including the checklist and Michael Hammond's recommendations.
Written by Michael Hammond, founder of NexLevel Advisors and host of the Fintech Hunting Podcast.