31 Dec Get More Out of LinkedIn
Are you confused why that chef from Indonesia, instead of a top 20 lender, has just checked you out on LinkedIn? Here’s the reason:
Are you on LinkedIn? Do you get leads from LinkedIn? In my view LinkedIn is a great professional network. So, if you’re not on it, you should be. And for those of you that are on it, you should be getting leads from it. It’s all about optimizing your presence. LinkedIn can pay back dividends. So, don’t get disillusioned about LinkedIn, get business from LinkedIn.
In an article that I read recently called “Why Relevant Keywords Are Essential To Your Linke- dIn Success” by Andy Headworth, he tells people not to “get frustrated at the lack of people viewing your LinkedIn profile and your LinkedIn Company Page.” He goes further to ask: Are you confused why that chef from Indonesia has just checked you out on LinkedIn? There is a good reason why these things are happening – your LinkedIn profile does not contain the right content. It does not contain the relevant keywords that you want your audience to find you for, when searching on LinkedIn. Without these important keywords, you will rarely appear in relevant searches, and your foray into social recruiting won’t be quite as successful as it could have been. Check out http://www.progressinlending.com/TME913/TME913BusinessStrategies.pdf for the full article.