It’s tempting to slack off during the dog days of summer, but content marketing doesn’t take a vacation. If you want top dog results, the time to assess your efforts is now. According to John Hall, in his article “This Is the Perfect Time of Year...
How do you win in the current mortgage market? You have to get your client and prospects engaged. How do you do that? Good content is one way. In the article “These Master Copywriters Share How to Go From Being a Good Copywriter to a Great...
Everyone wants to succeed in 2018. How do you make that possible? One way is content marketing. In the article “How To Move Customers to Buy With Content Marketing” by John White he says that solid content marketing strategy is critical to your company’s success. How...
It’s great to close that deal that you’ve been working on, but what happens when you lose the deal? Why does that happen and how can you win the deal more often? In the White Paper entitled “Why Didn’t They Buy?” put together by DiscoverOrg.com,...
n the beginning, entrepreneurs tend to focus deeply on just launching the business. But what happens when the launch and the subsequent water-treading and breath-holding period starts to subside? In the article “Ready to Scale Your Small Business? Do These 5 Things” written by Emily...
In an article that I just read from Marissa Lyman of Marketo, she talks about “Four Things Smart Marketers Do With Press Coverage”. The same can be said about great marketing content. “A member of your public relations team just secured a killer placement for your...
It’s tough out there. If you want to get a lender’s attention you have to be on your game. What does that mean? It means that when you write a blog or any content, you need to make sure that it gets read. That seems...
Michael Hammond is an entrepreneur, business leader, and thought leader, he has extensive experience in Financial Services and more specifically financial services technology, and held prior executive positions such as CEO, CMO, VP of Business Strategy, Director of Sales and Marketing and Director of Marketing...
In today’s marketplace the challenge to differentiate among competing companies and products is becoming increasingly more difficult. Products and services are becoming commoditized and increasingly similar. Acronyms and buzzwords are used by many companies and are creating noise that can blur the lines of differentiation....
by Michael Hammond The mortgage market can be scary, but there are new technologies out there that can help if you’re up for change Change is scary, but by now shouldn’t we be used to it? We faced MDIA, RESPA, LO Comp, Dodd-Frank, etc. At some point...