In the article “The 6 Best Techniques for Communicating Clearly and Persuasively, According to a Speechwriter for Top CEOs” by Scott Mautz, he says, “There’s no one in business who can’t benefit from being skilled at communicating clearly, crisply, and in a compelling fashion. Whether...
Whom you become in the next 2 to 5 years is going to be directly related to the people that you associate with. If you associate with lazy people, average people, people that believe in mediocrity, more than likely that’s where you’re going to end...
In the article entitled “How To Create Customer Retention Strategies That Actually Work” written by Claire Cortese, she rightly says that every company wants to keep their customers happy – maintaining satisfaction amongst your customers is the number one way to increase customer retention. New business...
As you might’ve recently heard, people are paying a lot of attention to something called account-based marketing (ABM). According to the article “The Ultimate Guide to Account-Based Marketing” written by Braden Becker, more than 60% of companies plan to launch an ABM-based campaign in the next...
As companies in our space look to differentiate, video marketing should not be ignored. In the article “How To Write A Script For Video In 3 Steps: Video Marketing 101”by TJ McCue it is reported that HubSpot, the inbound marketing and sales platform, conducted research around...
Last year, a buzzword ripped through the content marketing space that most marketers were surprisingly thrilled about and eager to implement. Shockingly, it didn’t start with “virtual” or end with “digital”. Instead, it was what attracted most marketers to the industry in the first place,...
Are you a thought leader? Should you even try to be a thought leader? Nicole Fallon notes that “While the aim of every executive is to run a successful company, many modern C-suite members also have their sights set on another, more esoteric goal: becoming...
Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right? Not yet. Many people understand the basic principles of SEO, but a lot has changed in the last decade, according to Rachel Leist, in her...
It’s tempting to slack off during the dog days of summer, but content marketing doesn’t take a vacation. If you want top dog results, the time to assess your efforts is now. According to John Hall, in his article “This Is the Perfect Time of Year...
Regardless of who you’re selling to, lenders, servicers or the borrower, you have to have a clear strategy and you have to execute. That’s essential. But even before that, famed consultant Jill Konrath challenges people in her article “The Experience of You” that you should...