You’re probably thinking: No lender is going to give me their business based on my website. You’re probably right, but every lender that is considering giving you their business is going to check out your website and if it’s outdated you will not get that...
In the mortgage space buzzwords flow like water. Someone coins a term that catches on, and everybody looks to copy it. You have to remember though, that when you describe your product you have to tell a story that is compelling. In the article titled “How...
Michael Hammond is an entrepreneur, business leader, and thought leader, he has extensive experience in Financial Services and more specifically financial services technology, and held prior executive positions such as CEO, CMO, VP of Business Strategy, Director of Sales and Marketing and Director of Marketing...
In today’s marketplace the challenge to differentiate among competing companies and products is becoming increasingly more difficult. Products and services are becoming commoditized and increasingly similar. Acronyms and buzzwords are used by many companies and are creating noise that can blur the lines of differentiation....
by Michael Hammond We all know that mobile technology is here to stay, which is why I think more companies should be using it to get an edge When you think of revolution you might think of our own Revolutionary War when we freed ourselves from the...
by Michael Hammond Many mortgage executives see the iPad as a slick new toy for their personal use, but the iPad can actually help grow your business if used to the fullest. Don’t you just love your iPad? Most executives that I interact with are using their...
by Michael Hammond While concepts like the full electronic mortgage continues to take time to get mainstream adoption, this technology trend is catching on in no time. We’ve heard the pundits talk about electronic mortgage adoption for years. They all say it’ll bemainstream in five years. Well,...