People think of LinkedIn as just social media, but it’s not. LinkedIn can help you grow your mortgage business if you use it wisely. You have only a few seconds to make a good impression with your LinkedIn profile. Here’s how to create a profile...
When you talk about e-mail, you usually don’t equate it to a way of bringing in more revenue. That’s a mistake In the article entitled “A Guide to Cold E-Mailing” published in the Harvard Business Review, the author notes that cold e-mailing is harder than...
Your reputation matters in the mortgage industry. If you want to be successful in business you have to have good character. In an article entitled “Character” by Jon Gordon, he said that if you asked 100 people how important character is to build a great...
There is a lot of talk in the mortgage industry about technology and innovation. Surely the mortgage industry needs to both innovate and automate, but this strategy alone will not solve all of the industry’s problems. In the article entitled “Carnegie’s Wisdom on Mining for...
Mortgage is a service business. We are looking to serve our clients the best way we can. In order to do that, you have to be able to ask the right questions and get the right answers from our employees. Mortgage is a service business....
We always talk about how the mortgage industry is in need of innovating. Progress In Lending hosts the Innovation Awards each year to reward those companies that are moving the ball forward. But when it comes down to it, I think a lot of companies...
Every few months there’s another super hero movie hitting theaters. So, when I came across the article “Superhero Strategies for Nailing Your Branding” by Kyle Zagrodzky, I was immediately interested to learn more. The article argues that “branding” is one of those buzzwords that’s used so...
Every mortgage technology company is looking to get that big customer. They want a top 50 lender. This doesn’t have to be a fantasy. There is a way, but you can’t become comfortable. Many small business owners have developed a comfort level with the clients they...
Every financial services provider these days is “best in class” and every new offering is “leading edge.” Some vendors think they have to hit on these phrases in order to succeed, but success will really come when you can define how you’re different and unique. In...
What sets your product apart? Why should lenders want to buy from you? In an article entitled “Easy Tips On How To Create A Brand Position For Your Product Or Service” written by Brian Sutter, published in Forbes, he talks about how to create a...