The social media trend is here to stay, but how do you take advantage of this trend to grow your business? The return on investment of social media has been called into question. Some say that it doesn’t work in a B2B fashion. To them I say: You’re not using...
It’s been a busy conference season. I just finished attending numerous mortgage industry trade shows, and one of the things that amazed me as I attended the various shows is how ill-prepared some of the speakers were. When I say ill prepared I am talking...
In today’s marketplace, it is becoming more difficult to differentiate between competing companies. Your brand can help you stand out. In an article that I recently came across entitled “Leading Brand Trends For 2014” by Robert Passikoff, he points out that the number 14 is associated...
In today’s ultra competitive market, companies have to realize that they have to get better or they’re going to get beaten. By beaten I mean they’re going to lose market share and they won’t be competitive. Going further, if they aren’t in compliance with the...
You’ve heard about all the bad things coming your way in 2014, so I want to tell you a bit about how you can turn all that negativity into a positive. There’s been a lot of doom and gloom talk these days. On the one hand,...
I’m sure all of you have read the headlines stating public relations (PR) is dead. Everyone is telling you that with all of these new technologies and social media platforms PR, as we know it, is dead. Well ladies and gentlemen, I am here to...
In today’s marketplace, a company’s website is their first impression with prospects. What does your prospect see when they look at your website? When did you last update your website? And did you update for the right reasons. In an article that I recently read called,...
Too often strategy and execution do not align in our space. However, there is a way that we can all do better in this regard. We all have great ideas at some point in our lives, but do we execute on them? Sometimes we do and sometimes...
Are you confused why that chef from Indonesia, instead of a top 20 lender, has just checked you out on LinkedIn? Here’s the reason: Are you on LinkedIn? Do you get leads from LinkedIn? In my view LinkedIn is a great professional network. So, if you’re...
If you’re a lender and rates are rising like they are these days, you’re looking for new ways to attract borrowers right about now. And if you’re a technology vendor you’re looking for new lender customers, as well. Heck, every business is or should, always...