Blog

It’s great to close that deal that you’ve been working on, but what happens when you lose the deal? Why does that happen and how can you win the deal more often? In the White Paper entitled “Why Didn’t They Buy?” put together by DiscoverOrg.com,...

n the beginning, entrepreneurs tend to focus deeply on just launching the business. But what happens when the launch and the subsequent water-treading and breath-holding period starts to subside? In the article “Ready to Scale Your Small Business? Do These 5 Things” written by Emily...

According to Jill Konrath, in today’s crazy-busy world, the ONLY way to capture and keep your prospects’ attention is to talk with them about what matters to them. Pure and simple. That’s all they care about. Your prospects have zero tolerance for salespeople who think their...

In an article that I just read from Marissa Lyman of Marketo, she talks about “Four Things Smart Marketers Do With Press Coverage”. The same can be said about great marketing content. “A member of your public relations team just secured a killer placement for your...

It’s tough out there. If you want to get a lender’s attention you have to be on your game. What does that mean? It means that when you write a blog or any content, you need to make sure that it gets read. That seems...

E-mail may seem a bit old school, but e-mail should be a part of every mortgage technology vendor’s strategy. The big question is: How do you do your e-mail marketing right so you get real results? In the article entitled “3 Ways to Trigger a...

For mortgage technology vendors, oftentimes they are selling ideas. They are trying to convince mortgage lenders to automate a process that is traditionally paper. That can be a hard sell because it requires the lender to embrace change. So, it’s a balancing act for vendors...

What’s in a brand? A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image...

Have you ever thought: Why did I lose that deal? What did I do wrong? What could I have done better? We all have these thoughts. In the article titled “The 3 Sales Questions I Should Have Asked” by Jill Konrath, she reflects on her...

When you talk about e-mail, you usually don’t equate it to a way of bringing in more revenue. That’s a mistake In the article entitled “A Guide to Cold E-Mailing” published in the Harvard Business Review, the author notes that cold e-mailing is harder than...