Everyone wants to succeed in 2018. How do you make that possible? One way is content marketing. In the article “How To Move Customers to Buy With Content Marketing” by John White he says that solid content marketing strategy is critical to your company’s success. How...
Now is your time. What do I mean by that? The mortgage lending industry is undergoing radical change. In the STRATMOR Insights Report, Nicole Yung, the company’s Senior Partner put it this way: “While there have been many significant advances in mortgage technology over the years,...
What you stand for is important. Relationships in the mortgage industry matter a lot. Often technology decisions, for example, are made based on who else is using that same technology. For this reason a lot of mortgage technology vendors are reluctant to tinker with their brand,...
We have heard industry veterans like Roger Gudobba and others say, “It’s all about the data.” The phrase has become so overused that it almost means nothing anymore. However, lenders and vendors alike should listen to this sound advice. Roger was talking about how data...
As the mortgage industry becomes more advanced, sometimes classic strategies are still worthy of use. For example, in the article entitled “Creating Lead Magnets That Convert” by Clayton Johnson, he says marketing techniques are amazing. No matter how much technology advances online, some techniques never...
n the beginning, entrepreneurs tend to focus deeply on just launching the business. But what happens when the launch and the subsequent water-treading and breath-holding period starts to subside? In the article “Ready to Scale Your Small Business? Do These 5 Things” written by Emily...
According to Jill Konrath, in today’s crazy-busy world, the ONLY way to capture and keep your prospects’ attention is to talk with them about what matters to them. Pure and simple. That’s all they care about. Your prospects have zero tolerance for salespeople who think their...
In an article that I just read from Marissa Lyman of Marketo, she talks about “Four Things Smart Marketers Do With Press Coverage”. The same can be said about great marketing content. “A member of your public relations team just secured a killer placement for your...
It’s tough out there. If you want to get a lender’s attention you have to be on your game. What does that mean? It means that when you write a blog or any content, you need to make sure that it gets read. That seems...
E-mail may seem a bit old school, but e-mail should be a part of every mortgage technology vendor’s strategy. The big question is: How do you do your e-mail marketing right so you get real results? In the article entitled “3 Ways to Trigger a...