CMO for Fintech

A CMO for fintech — without the full-time hire.

Michael Hammond has spent 30 years inside financial technology as an operator, marketing leader, and podcast host. As your fractional CMO, he brings that judgment to your leadership table on a fraction of a full-time budget.

Fintech leadership team reviewing go-to-market strategy in a modern boardroom

Why fintech needs a specialist CMO

Generalist marketing leaders spend a year learning the industry.

Fintech buying is long, technical, and heavily influenced by risk and compliance. A CMO who already knows the buyers, the vendors, the conference circuit, and the trade press starts contributing in week one — and avoids the expensive detours a newcomer takes while getting oriented.

What the role covers

Senior marketing leadership,
embedded in your team.

Positioning that survives a committee

Fintech deals are won or lost on clarity. We sharpen the category story, differentiation, and proof points so every stakeholder — from product to procurement — hears the same argument.

Go-to-market execution

Launch plans, campaign calendars, sales enablement, and partner motions sequenced against your pipeline targets rather than a generic marketing checklist.

Demand generation that compounds

Content, search, events, and nurture built as one system, measured on qualified pipeline and influenced revenue instead of vanity engagement.

Team and agency leadership

We lead the marketers, freelancers, and agencies you already pay for — setting priorities, raising the bar, and removing the guesswork from weekly execution.

Who it's for

When you need the seat filled now.

Engagements typically start with a focused assessment, then move into ongoing leadership — strategy, priorities, and accountability for the marketing function.