Last week I started to tell you about a recent article that I read called “Starting in Social Media? The 5 Ps of A Perfect Program” by Taryn Erickson. Why am I sharing this information? There’s a lot of talk about social media, but there’s...
Success requires courage. Success requires that you do new things and move with new market conditions. We all know that new regulations keep hitting our space and we have to react. I think it’s time that we move as an industry on new initiatives that...
by Michael Hammond When you come up with your company’s strategic plan it is comprehensive and multi-facetted, so why should your approach to social media be any different? I’m involved in many strategic planning sessions. A good strategy takes your company to the next level. So, it...
Last week I started telling you a bit about Google+. This week I want to give you a few more tips on this social media tool. Like I said last week, social media is a lot to keep up on these days. However, we all...
Overwhelmed by social media? It’s a lot to keep up on. Guess what? Today I want to tell you a bit about another social tool with which you might not be as familiar with. Today I want to talk about Google+. What’s Google+? Why should...
by Michael Hammond As more chatter comes up as it pertains to social media, you tend to hear a lot about consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but those companies that go B2B aren’t as open in sharing...
Do you have an iPad? If you don’t, you need to get one. Gone are the days of the pen and paper. Also, isn’t it a pain to lug around a laptop? I’m finding that more and more executives are using their iPad when traveling...
Twitter, Facebook, LinkedIn, Youtube it sounds like nothing at face value. You may ask: What does it all mean really? Well, if you take a look it could mean dollars and cents. I came across this article called “12 Key Findings On Social Media’s Impact...
Recently I’ve been fascinated by QR codes. Do you know what they are? You should. A QR code (abbreviation for Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists...