31 Dec What’s Your First Impression?
In today’s marketplace, a company’s website is their first impression with prospects. What does your prospect see when they look at your website?
When did you last update your website? And did you update for the right reasons. In an article that I recently read called, “Is It Time For a Website Re-design?” by Drew McLellan, he rightly notes that “In today’s marketplace, a company’s website is their first impression with prospects. It’s a rare purchase today that doesn’t begin with some sort of research or due diligence. And as consumers (both B2C and B2B) find themselves more time starved and more Web savvy – the research tool of choice is often a Google search.
“Long before they’ll set an appointment for a consultation or walk into your retail establishment – they’re scoping you out on the Web,” he continues. “It makes sense then, that when it comes to your Web presence you’d want to put your best foot forward, doesn’t it? And yet, if you spend any time on the Web – you run into a lot of stale, outdated websites.”
I can’t agree more. Your website is your face. It’s what initially attracts others to you in an increasingly Internet-centric age. That being said, you would think that companies would pay closer attention to their websites, but amazingly, they don’t.
When asked why companies cling to stale sites, companies say things like: We don’t have the time to devote to it. We don’t have the budget. We don’t want to add interactive elements because we don’t have time to maintain them. The last redesign was such a painful process, we can’t think of going there again.
Check out http://www.progressinlending.com/TME1113/TME1113BusinessStrategies.pdf for the full article.