16 Jun Tell a Good Story
If you’re a parent I’m sure that you remember telling your kids stories when they were small. It’ great to see their little eyes light up when you read a Dr. Seuss book to them. Everyone loves the Grinch and the Cat in the Hat.
Well, as a business you have good stories to tell that can get lenders’ eyes to light up, as well. Talk about happy clients and return on investment and lenders will quickly perk up and listen.
I recently came across an article called “Stories Are The Holy Grail Of Content Marketing” by Jeff Korhan. In that article he asserts that, “being a good storyteller is easier than you may think. The truth is that most good storytellers follow proven formulas.”
In talking with one of his Hollywood friends, Korhan is told that virtually every movies storyline includes:
Check out http://progressinlending.com/blog/2014/02/05/tell-a-good-story/ for the full article!