16 Jun Take a Page from President Lincoln
It’s been a busy conference season. I just finished attending numerous mortgage industry trade shows, and one of the things that amazed me as I attended the various shows is how ill-prepared some of the speakers were. When I say ill prepared I am talking about the quality of their presentations and more importantly, their ability to connect with the audience. Specifically, a number of the speeches were about features and functions from the speaker’s individual business, without clearly explaining how that applies to the audience. As a result, these talks came off as commercials and they didn’t give the people in attendance a reason why they should listen.
I understand that when you are faced with public speaking responsibilities, you want to demonstrate your knowledge of the subject. But if you go too far you end up cramming a lot of information into the presentation and it loses focus. That’s why this article entitled “The Difference Between a Stirring Speech and a Snooze-Fest” by the John Maxwell Company grabbed my attention. Let’s face it, there are a lot of bright people that give a boring presentation.
Check out http://progressinlending.com/blog/2014/01/08/take-a-page-from-president-lincoln/ for the full article!