There is a lot of buzz around the digital mortgage, but not everything needs to be digital. What do I mean? Some marketing needs to be direct mail. In the article “How and When to Use Direct Mail as Part of Your Inbound Marketing Strategy”...
n the beginning, entrepreneurs tend to focus deeply on just launching the business. But what happens when the launch and the subsequent water-treading and breath-holding period starts to subside? In the article “Ready to Scale Your Small Business? Do These 5 Things” written by Emily...
In an article that I just read from Marissa Lyman of Marketo, she talks about “Four Things Smart Marketers Do With Press Coverage”. The same can be said about great marketing content. “A member of your public relations team just secured a killer placement for your...
It’s tough out there. If you want to get a lender’s attention you have to be on your game. What does that mean? It means that when you write a blog or any content, you need to make sure that it gets read. That seems...
E-mail may seem a bit old school, but e-mail should be a part of every mortgage technology vendor’s strategy. The big question is: How do you do your e-mail marketing right so you get real results? In the article entitled “3 Ways to Trigger a...