Making Social Media Pay Off

Making Social Media Pay Off

The social media trend is here to stay, but how do you take advantage of this trend to grow your business?

The return on investment of social media has been called into question. Some say that it doesn’t work in a B2B fashion. To them I say: You’re not using it right. I know personally of technology vendors that have gotten calls from lenders because of their strategic tweets. Yes, it’s possible. So, how do you get results from using social media? In the article entitled, “Social Media Branding: 16 Tips to Create a Consistent, Relevant & Trusted Social Brand” clear strategies are defined. In brief, the article suggests:


Who is your audience? What are their demographics? What problems do they have that you can help solve? How can you bring value to their life and/or business? The better you know your audience, the better you can create content and a social platform that provides relevancy and value for them.

Check out for the full article!