NexLevel Advisors Tag

Regardless of who you’re selling to, lenders, servicers or the borrower, you have to have a clear strategy and you have to execute. That’s essential. But even before that, famed consultant Jill Konrath challenges people in her article “The Experience of You” that you should...

Many times we think we have all the answers, or at least that we know what we’re doing. However, it always helps to get some outside advice. In the article “The Power of an Outside Voice” by Jon Gordon, he shares a story about an...

Now is the time to think about holistic marketing. Why? We all know that the current mortgage market has its challenges. But that’s no reason to give up. Now is the time to hone your marketing so you are the company of choice. In the article...

When you think about it, a lot of times technology vendors sell lenders their technology based on features or functionality. And lenders try to sell borrowers with loan products. That’s not the right approach. Why? In most cases those items are not what really differentiate...

How do you win in the current mortgage market? You have to get your client and prospects engaged. How do you do that? Good content is one way. In the article “These Master Copywriters Share How to Go From Being a Good Copywriter to a Great...

How do you win in the current mortgage market? You have to get your client and prospects engaged. How do you do that? Good content is one way. In the article “These Master Copywriters Share How to Go From Being a Good Copywriter to a Great...

February 19, 2018/in TME 1217 /by Michael Hammond Now the mortgage industry is changing. So, in order to be successful, you have to change, as well. You have to market better. How do you do that? According to the article “16 Important Facts All Marketers Should Know for 2018” written...

You’re probably thinking: No lender is going to give me their business based on my website. You’re probably right, but every lender that is considering giving you their business is going to check out your website and if it’s outdated you will not get that...

We have heard industry veterans like Roger Gudobba and others say, “It’s all about the data.” The phrase has become so overused that it almost means nothing anymore. However, lenders and vendors alike should listen to this sound advice. Roger was talking about how data...

As the mortgage industry becomes more advanced, sometimes classic strategies are still worthy of use. For example, in the article entitled “Creating Lead Magnets That Convert” by Clayton Johnson, he says marketing techniques are amazing. No matter how much technology advances online, some techniques never...