lead conversion Tag

Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right? Not yet. Many people understand the basic principles of SEO, but a lot has changed in the last decade, according to Rachel Leist, in her...

No one person makes a business successful. It takes a team. However, you have to encourage that team to work as hard as possible to ensure the company’s overall success. How do you do that? In the article entitled “5 Ways to Motivate Your Team” by...

February 19, 2018/in TME 1217 /by Michael Hammond Now the mortgage industry is changing. So, in order to be successful, you have to change, as well. You have to market better. How do you do that? According to the article “16 Important Facts All Marketers Should Know for 2018” written...

As the mortgage industry becomes more advanced, sometimes classic strategies are still worthy of use. For example, in the article entitled “Creating Lead Magnets That Convert” by Clayton Johnson, he says marketing techniques are amazing. No matter how much technology advances online, some techniques never...

It’s great to close that deal that you’ve been working on, but what happens when you lose the deal? Why does that happen and how can you win the deal more often? In the White Paper entitled “Why Didn’t They Buy?” put together by DiscoverOrg.com,...

n the beginning, entrepreneurs tend to focus deeply on just launching the business. But what happens when the launch and the subsequent water-treading and breath-holding period starts to subside? In the article “Ready to Scale Your Small Business? Do These 5 Things” written by Emily...

According to Jill Konrath, in today’s crazy-busy world, the ONLY way to capture and keep your prospects’ attention is to talk with them about what matters to them. Pure and simple. That’s all they care about. Your prospects have zero tolerance for salespeople who think their...

E-mail may seem a bit old school, but e-mail should be a part of every mortgage technology vendor’s strategy. The big question is: How do you do your e-mail marketing right so you get real results? In the article entitled “3 Ways to Trigger a...

Have you ever thought: Why did I lose that deal? What did I do wrong? What could I have done better? We all have these thoughts. In the article titled “The 3 Sales Questions I Should Have Asked” by Jill Konrath, she reflects on her...