digital lending marketing Tag

Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right? Not yet. Many people understand the basic principles of SEO, but a lot has changed in the last decade, according to Rachel Leist, in her...

It’s tempting to slack off during the dog days of summer, but content marketing doesn’t take a vacation. If you want top dog results, the time to assess your efforts is now. According to John Hall, in his article “This Is the Perfect Time of Year...

Regardless of who you’re selling to, lenders, servicers or the borrower, you have to have a clear strategy and you have to execute. That’s essential. But even before that, famed consultant Jill Konrath challenges people in her article “The Experience of You” that you should...

Many times we think we have all the answers, or at least that we know what we’re doing. However, it always helps to get some outside advice. In the article “The Power of an Outside Voice” by Jon Gordon, he shares a story about an...

Now is the time to think about holistic marketing. Why? We all know that the current mortgage market has its challenges. But that’s no reason to give up. Now is the time to hone your marketing so you are the company of choice. In the article...

When you think about it, a lot of times technology vendors sell lenders their technology based on features or functionality. And lenders try to sell borrowers with loan products. That’s not the right approach. Why? In most cases those items are not what really differentiate...

How do you win in the current mortgage market? You have to get your client and prospects engaged. How do you do that? Good content is one way. In the article “These Master Copywriters Share How to Go From Being a Good Copywriter to a Great...