Branding Tag

No one person makes a business successful. It takes a team. However, you have to encourage that team to work as hard as possible to ensure the company’s overall success. How do you do that? In the article entitled “5 Ways to Motivate Your Team” by...

How do you win in the current mortgage market? You have to get your client and prospects engaged. How do you do that? Good content is one way. In the article “These Master Copywriters Share How to Go From Being a Good Copywriter to a Great...

You’re probably thinking: No lender is going to give me their business based on my website. You’re probably right, but every lender that is considering giving you their business is going to check out your website and if it’s outdated you will not get that...

Now is your time. What do I mean by that? The mortgage lending industry is undergoing radical change. In the STRATMOR Insights Report, Nicole Yung, the company’s Senior Partner put it this way: “While there have been many significant advances in mortgage technology over the years,...

What you stand for is important. Relationships in the mortgage industry matter a lot. Often technology decisions, for example, are made based on who else is using that same technology. For this reason a lot of mortgage technology vendors are reluctant to tinker with their brand,...

n the beginning, entrepreneurs tend to focus deeply on just launching the business. But what happens when the launch and the subsequent water-treading and breath-holding period starts to subside? In the article “Ready to Scale Your Small Business? Do These 5 Things” written by Emily...

In an article that I just read from Marissa Lyman of Marketo, she talks about “Four Things Smart Marketers Do With Press Coverage”. The same can be said about great marketing content. “A member of your public relations team just secured a killer placement for your...

What’s in a brand? A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image...

Michael Hammond is an entrepreneur, business leader, and thought leader, he has extensive experience in Financial Services and more specifically financial services technology, and held prior executive positions such as CEO, CMO, VP of Business Strategy, Director of Sales and Marketing and Director of Marketing...

In today’s marketplace the challenge to differentiate among competing companies and products is becoming increasingly more difficult. Products and services are becoming commoditized and increasingly similar. Acronyms and buzzwords are used by many companies and are creating noise that can blur the lines of differentiation....