Essentials

Achieving any goal requires honest and regular monitoring of your progress — if not by others, then by you yourself The old saying goes: Imitation is the highest form of flattery. So, when you’re a technology vendor and you see your competitor release a new feature, you think...

Yes, the mortgage market isn’t easy, especially if you’re a technology vendor. Lenders are still going out of business so there are fewer clients for which to compete for. However, there is opportunity to be had in this market. Everyone knows how successful Apple is. The...

Market conditions are tough to say the very least, but with the right approach you can still succeed. We’ve seen a lot of industry consolidation. Maybe you have fewer competitors. And we all know that you’re the best at what you do, or so everyone tells me...

by Michael Hammond We need a good story to share a laugh, to shed some tears and to enjoy a chat over a diet coke. Creative brands work in the same fashion. I ’ve talked about the importance of your brand in the last issue. I emphasized...

If we think about it, iPhone started a micro-revolution in businesses by enabling access to data more easily and in visual contexts that were more useful than any mobile devices before it. It set the stage for an information-starved workforce that quickly realized a consumer...

Reputation matters. It’s important that you do everything possible to establish and reinforce a positive brand Are you a Coke person or a Pepsi person? Each brand carries weight and chances are everyone you talk to will have an opinion about which is better. The fact...

Think a minute: What was your last family vacation like? Now think about the projected level of defaults in 2012? Which is easier to remember? Let’s make this exercise even simpler, quick, think of a good story you’ve heard in the last few months, or even years –...