Essentials

Trade show season is quickly approaching. As both lenders and vendors seek to maximize their return on investment from trade shows, they may want to turn to social media technology. Social media technology uses the Internet and Web-based tools to encourage and facilitate online communication...

There has been great a deal of focus and articles written on maintaining constantly changing rules and regulations in today’s mortgage market. While this continues to be a top priority for most lenders and technology providers, one surprising technology that is being referenced much...

We have found that these percentages should be switched if your organization is serious about successfully influencing your prospects and closing more deals. The presentation should begin with focusing 75-80% on the “why” and then concluding with 20-25% on the “what”. Provided below...

In today’s marketplace websites need to be built faster and easier so that companies can deliver more content to their prospects and clients. Whether it is potential borrowers going online to shop rates, collect information or actually begin the origination process, consumers are online looking...

Recently, I was involved in a roundtable with mortgage industry leaders discussing technology in all phases of the mortgage process. There were a number of great discussions and insight into technology and its role in the mortgage industry. The one question that triggered...

The mortgage industry continues to be front and center. Congress and the current administration have made regulatory compliance and enforcement a top priority. There are constantly changing rules and risks from the FTC, Federal Reserve and HUD which is focused on flexing their...

Lenders and vendors are under intense pressure to survive in today’s current mortgage environment. Products and services that were in great demand just a couple of years ago have almost completely evaporated. Lenders have had to dramatically adapt to these market conditions by changing their...

Social media is a fundamentally transformative and rapidly evolving business tool for sales, marketing, communication, business development and the dissemination of information to today's consumers. What many business-to-business executives question is how social media applies to their business. Maybe its right for companies that...

The only thing certain in today's economy is uncertainty, but there are things you can do to make sure you survive and thrive regardless of all the recent doom and gloom in the headlines. It all begins with strategy. The following business strategies will...