• Don’t Get Beaten

    Don’t Get Beaten

    In today’s ultra competitive market, companies have to realize that they have to get better or they’re going to get beaten. By beaten I mean they’re going to lose market share and they won’t be competitive. Going further, if they aren’t in compliance with the new rules they may cease to exist all together. In...

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  • Make the Most of 2014

    Make the Most of 2014

    You’ve heard about all the bad things coming your way in 2014, so I want to tell you a bit about how you can turn all that negativity into a positive. There’s been a lot of doom and gloom talk these days. On the one hand, the Mortgage Bankers Association (MBA) expects to see $1.2

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  • The Death of PR

    The Death of PR

    I’m sure all of you have read the headlines stating public relations (PR) is dead. Everyone is telling you that with all of these new technologies and social media platforms PR, as we know it, is dead. Well ladies and gentlemen, I am here to tell you that those stories that you’ve read are wrong.

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  • What’s Your First Impression?

    What’s Your First Impression?

    In today’s marketplace, a company’s website is their first impression with prospects. What does your prospect see when they look at your website? When did you last update your website? And did you update for the right reasons. In an article that I recently read called, “Is It Time For a Website Re-design?” by Drew...

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  • Get Your Head Out Of The Clouds

    Get Your Head Out Of The Clouds

    Too often strategy and execution do not align in our space. However, there is a way that we can all do better in this regard. We all have great ideas at some point in our lives, but do we execute on them? Sometimes we do and sometimes we don’t. Think about it, how many times have

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  • Get More Out of LinkedIn

    Get More Out of LinkedIn

    Are you confused why that chef from Indonesia, instead of a top 20 lender, has just checked you out on LinkedIn? Here’s the reason: Are you on LinkedIn? Do you get leads from LinkedIn? In my view LinkedIn is a great professional network. So, if you’re not on it, you should be. And for those

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  • Do You Want More Customers?

    Do You Want More Customers?

    If you’re a lender and rates are rising like they are these days, you’re looking for new ways to attract borrowers right about now. And if you’re a technology vendor you’re looking for new lender customers, as well. Heck, every business is or should, always be looking for new customers. So, how do you get

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  • infog

    The Business Growth Trifecta (Infographic)

    Are You Just Blending In Or Are You Standing Out? Today’s market conditions aren’t easy, but I don’t have to tell you that. The challenge to differentiate among competing companies and products is becoming increasingly more difficult. Products and services are being commoditized. Acronyms and buzzwords are used by...

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  • Take Advantage of Video

    Take Advantage of Video

    We all love the movies. They take us away to a new place. So, think about it, you can foster that same engaging feeling among potential clients about your company by using video. In the article entitled “How to create effective video for social media marketing” by Matt Singer, he concludes that when you consider

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  • TME1112cover1

    A Picture Says It All

    In today’s marketplace the challenge to differentiate among competing companies and products is becoming increasingly more difficult. Products and services are becoming commoditized and increasingly similar. Acronyms and buzzwords are used by many companies and are creating noise that can blur the lines of differentiation....

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