Are You Just Blending In Or Are You Standing Out? Today’s market conditions aren’t easy, but I don’t have to tell you that. The challenge to differentiate among competing companies and products is becoming increasingly more difficult. Products and services are being commoditized. Acronyms and buzzwords are used by...
We all love the movies. They take us away to a new place. So, think about it, you can foster that same engaging feeling among potential clients about your company by using video. In the article entitled “How to create effective video for social media marketing” by Matt Singer, he concludes that when you consider
In today’s marketplace the challenge to differentiate among competing companies and products is becoming increasingly more difficult. Products and services are becoming commoditized and increasingly similar. Acronyms and buzzwords are used by many companies and are creating noise that can blur the lines of differentiation....
I can tell you that the PROGRESS in Lending Innovations Ceremony was a true testament to how this space is responding to real problems. I’ve been involved with PROGRESS in Lending and its Innovations Program since its inception. It’s a great honor for me to act as one of the six industry judges behind this
Creating a sales culture takes discipline, commitment and focus but that should be no surprise—because excellence is never an accident. Are your sales numbers down? In today’s economic climate it’s more critical than ever to consistently produce sales results. As I talk to organizations that are struggling to grow,...
I know you may think getting started with social media is a drag, but it is becoming a must-do. Sure social media is new and uncharted to some extent, but why miss an opportunity to grow your business? Other industries are making good use of social media, so why not mortgage? I think it’s because
Don’t ponder how much Facebook is worth, ponder how you can use Facebook to grow your business. We’ve all been waiting with bated breath for the Facebook IPO. Well, it came and went. Regardless of all the speculation and media hype, shares ended right near their offering price. Is that a bad thing? Not necessarily....
We can all agree that the mortgage industry still faces some big problems, but there are some big ideas that may provide relief I don’t have to tell you about the problems that we face as an industry, they are many. You know things are tough and we have a windy road ahead before we get
We all like to think of ourselves as master marketers, but the fact of the matter is that it isn’t an easy skill. Further there are a lot of facets to marketing well. For example, in an article that I read recently called “9 Steps to Building a Content Marketing Strategy” by Krista Neher, she
Last week I started talking to you about an article called “8 Tips For Creating a Great Case Study” by kissmetrics. Why? Because in order to succeed in a time when the resources of every lender are stretched, you as a technology vendor, have to craft a compelling argument telling that lender prospect why they