Businesss Strategies

by Michael Hammond We need a good story to share a laugh, to shed some tears and to enjoy a chat over a diet coke. Creative brands work in the same fashion. I ’ve talked about the importance of your brand in the last issue. I emphasized...

Reputation matters. It’s important that you do everything possible to establish and reinforce a positive brand Are you a Coke person or a Pepsi person? Each brand carries weight and chances are everyone you talk to will have an opinion about which is better. The fact...

by Michael Hammond Many mortgage executives see the iPad as a slick new toy for their personal use, but the iPad can actually help grow your business if used to the fullest. Don’t you just love your iPad? Most executives that I interact with are using their...

by Michael Hammond The mortgage market can be scary, but there are new technologies out there that can help if you’re up for change Change is scary, but by now shouldn’t we be used to it? We faced MDIA, RESPA, LO Comp, Dodd-Frank, etc. At some point...

by Michael Hammond As more chatter comes up as it pertains to social media, you tend to hear a lot about consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but those companies that go B2B aren’t as open in sharing...

Twitter, Facebook, LinkedIn, Youtube it sounds like nothing at face value. You may ask: What does it all mean really? Well, if you take a look it could mean dollars and cents. I came across this article called “12 Key Findings On Social Media’s Impact...

by Michael Hammond While concepts like the full electronic mortgage continues to take time to get mainstream adoption, this technology trend is catching on in no time. We’ve heard the pundits talk about electronic mortgage adoption for years. They all say it’ll bemainstream in five years. Well,...