Blog

Success requires courage. Success requires that you do new things and move with new market conditions. We all know that new regulations keep hitting our space and we have to react. I think it’s time that we move as an industry on new initiatives that...

by Michael Hammond When you come up with your company’s strategic plan it is comprehensive and multi-facetted, so why should your approach to social media be any different? I’m involved in many strategic planning sessions. A good strategy takes your company to the next level. So, it...

Last week I started telling you a bit about Google+. This week I want to give you a few more tips on this social media tool. Like I said last week, social media is a lot to keep up on these days. However, we all...

Overwhelmed by social media? It’s a lot to keep up on. Guess what? Today I want to tell you a bit about another social tool with which you might not be as familiar with. Today I want to talk about Google+. What’s Google+? Why should...

by Michael Hammond As more chatter comes up as it pertains to social media, you tend to hear a lot about consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but those companies that go B2B aren’t as open in sharing...

Do you have an iPad? If you don’t, you need to get one. Gone are the days of the pen and paper. Also, isn’t it a pain to lug around a laptop? I’m finding that more and more executives are using their iPad when traveling...

Twitter, Facebook, LinkedIn, Youtube it sounds like nothing at face value. You may ask: What does it all mean really? Well, if you take a look it could mean dollars and cents. I came across this article called “12 Key Findings On Social Media’s Impact...

Recently I’ve been fascinated by QR codes. Do you know what they are? You should. A QR code (abbreviation for Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists...

Last week I started telling you about an article entitled “7 Ways To Convert Your Social Media Followers Into Paying Evangelists.” I want to continue that conversation. We all know that social media is booming, but how do you use it to generate new business?...

As I learn more and more about social media, I think more and more about how it can be used as a business tool. And I can tell you, there is no shortage of ideas out there as to how this technology can impact your...