Blog

Market conditions are tough to say the very least, but with the right approach you can still succeed. We’ve seen a lot of industry consolidation. Maybe you have fewer competitors. And we all know that you’re the best at what you do, or so everyone tells me...

by Michael Hammond We need a good story to share a laugh, to shed some tears and to enjoy a chat over a diet coke. Creative brands work in the same fashion. I ’ve talked about the importance of your brand in the last issue. I emphasized...

If we think about it, iPhone started a micro-revolution in businesses by enabling access to data more easily and in visual contexts that were more useful than any mobile devices before it. It set the stage for an information-starved workforce that quickly realized a consumer...

Reputation matters. It’s important that you do everything possible to establish and reinforce a positive brand Are you a Coke person or a Pepsi person? Each brand carries weight and chances are everyone you talk to will have an opinion about which is better. The fact...

Think a minute: What was your last family vacation like? Now think about the projected level of defaults in 2012? Which is easier to remember? Let’s make this exercise even simpler, quick, think of a good story you’ve heard in the last few months, or even years –...

by Michael Hammond We all know that mobile technology is here to stay, which is why I think more companies should be using it to get an edge When you think of revolution you might think of our own Revolutionary War when we freed ourselves from the...

by Michael Hammond Many mortgage executives see the iPad as a slick new toy for their personal use, but the iPad can actually help grow your business if used to the fullest. Don’t you just love your iPad? Most executives that I interact with are using their...

by Michael Hammond The mortgage market can be scary, but there are new technologies out there that can help if you’re up for change Change is scary, but by now shouldn’t we be used to it? We faced MDIA, RESPA, LO Comp, Dodd-Frank, etc. At some point...

All the talk these days seems to center around UAD. However, when you talk about UAD you need to talk about UMDP and MISMO and XML data standardization, etc. What’s my point? There are a lot of acronyms and terms in our industry that you have to keep up with. It can be tiring, quite frankly. So, when I stumbled upon an article that detailed must-know words, I knew that I had to share it with you. In the article entitled “10 New Words Every Business Owner Should Know” by Jason Fell, he selects what he considers the 10 need-to-know new words for every business owner. Whether or not you start using them in your own business dialogues is, well, up to you, but here they are: 1. Light-bulb moment Definition: (noun) A moment of sudden realization, enlightenment, or inspiration. Example: “Sales at my company were plummeting, but then had a light-bulb moment and knew exactly how to turn things around.” 2. Cross-functional Definition: (adjective) Denoting or relating to a system whereby people from different areas of an organization work together as a team. Example: “If we’re ever going to boost productivity, everyone will need to improve their cross-functional capabilities.”

Last week I started to tell you about a recent article that I read called “Starting in Social Media? The 5 Ps of A Perfect Program” by Taryn Erickson. Why am I sharing this information? There’s a lot of talk about social media, but there’s...