Blog

Don’t ponder how much Facebook is worth, ponder how you can use Facebook to grow your business. We’ve all been waiting with bated breath for the Facebook IPO. Well, it came and went. Regardless of all the speculation and media hype, shares ended right near their...

We can all agree that the mortgage industry still faces some big problems, but there are some big ideas that may provide relief I don’t have to tell you about the problems that we face as an industry, they are many. You know things are tough and...

We all like to think of ourselves as master marketers, but the fact of the matter is that it isn’t an easy skill. Further there are a lot of facets to marketing well. For example, in an article that I read recently called “9 Steps...

Achieving any goal requires honest and regular monitoring of your progress — if not by others, then by you yourself The old saying goes: Imitation is the highest form of flattery. So, when you’re a technology vendor and you see your competitor release a new feature, you think...

Yes, the mortgage market isn’t easy, especially if you’re a technology vendor. Lenders are still going out of business so there are fewer clients for which to compete for. However, there is opportunity to be had in this market. Everyone knows how successful Apple is. The...

Market conditions are tough to say the very least, but with the right approach you can still succeed. We’ve seen a lot of industry consolidation. Maybe you have fewer competitors. And we all know that you’re the best at what you do, or so everyone tells me...

by Michael Hammond We need a good story to share a laugh, to shed some tears and to enjoy a chat over a diet coke. Creative brands work in the same fashion. I ’ve talked about the importance of your brand in the last issue. I emphasized...

If we think about it, iPhone started a micro-revolution in businesses by enabling access to data more easily and in visual contexts that were more useful than any mobile devices before it. It set the stage for an information-starved workforce that quickly realized a consumer...