Are You Just Blending In Or Are You Standing Out? Today’s market conditions aren’t easy, but I don’t have to tell you that. The challenge to differentiate among competing companies and products is becoming increasingly more difficult. Products and services are being commoditized. Acronyms and buzzwords are...
I can tell you that the PROGRESS in Lending Innovations Ceremony was a true testament to how this space is responding to real problems. I’ve been involved with PROGRESS in Lending and its Innovations Program since its inception. It’s a great honor for me to...
Creating a sales culture takes discipline, commitment and focus but that should be no surprise—because excellence is never an accident. Are your sales numbers down? In today’s economic climate it’s more critical than ever to consistently produce sales results. As I talk to organizations that are struggling...
I know you may think getting started with social media is a drag, but it is becoming a must-do. Sure social media is new and uncharted to some extent, but why miss an opportunity to grow your business? Other industries are making good use of social...
Don’t ponder how much Facebook is worth, ponder how you can use Facebook to grow your business. We’ve all been waiting with bated breath for the Facebook IPO. Well, it came and went. Regardless of all the speculation and media hype, shares ended right near their...
We can all agree that the mortgage industry still faces some big problems, but there are some big ideas that may provide relief I don’t have to tell you about the problems that we face as an industry, they are many. You know things are tough and...
We all like to think of ourselves as master marketers, but the fact of the matter is that it isn’t an easy skill. Further there are a lot of facets to marketing well. For example, in an article that I read recently called “9 Steps...
Last week I started talking to you about an article called “8 Tips For Creating a Great Case Study” by kissmetrics. Why? Because in order to succeed in a time when the resources of every lender are stretched, you as a technology vendor, have to...
Everyone is looking for results. Nobody can afford to throw away money or to leave an opportunity for savings behind. We all know this. But how do you hammer this message home? If you’re a technology vendor, you tell the unique stories of lender clients...
Achieving any goal requires honest and regular monitoring of your progress — if not by others, then by you yourself The old saying goes: Imitation is the highest form of flattery. So, when you’re a technology vendor and you see your competitor release a new feature, you think...