If you’re a lender and rates are rising like they are these days, you’re looking for new ways to attract borrowers right about now. And if you’re a technology vendor you’re looking for new lender customers, as well. Heck, every business is or should, always...
We all love the movies. They take us away to a new place. So, think about it, you can foster that same engaging feeling among potential clients about your company by using video. In the article entitled “How to create effective video for social media...
In today’s marketplace the challenge to differentiate among competing companies and products is becoming increasingly more difficult. Products and services are becoming commoditized and increasingly similar. Acronyms and buzzwords are used by many companies and are creating noise that can blur the lines of differentiation....
by Michael Hammond We need a good story to share a laugh, to shed some tears and to enjoy a chat over a diet coke. Creative brands work in the same fashion. I ’ve talked about the importance of your brand in the last issue. I emphasized...
If we think about it, iPhone started a micro-revolution in businesses by enabling access to data more easily and in visual contexts that were more useful than any mobile devices before it. It set the stage for an information-starved workforce that quickly realized a consumer...
Reputation matters. It’s important that you do everything possible to establish and reinforce a positive brand Are you a Coke person or a Pepsi person? Each brand carries weight and chances are everyone you talk to will have an opinion about which is better. The fact...
Think a minute: What was your last family vacation like? Now think about the projected level of defaults in 2012? Which is easier to remember? Let’s make this exercise even simpler, quick, think of a good story you’ve heard in the last few months, or even years –...
by Michael Hammond We all know that mobile technology is here to stay, which is why I think more companies should be using it to get an edge When you think of revolution you might think of our own Revolutionary War when we freed ourselves from the...
by Michael Hammond Many mortgage executives see the iPad as a slick new toy for their personal use, but the iPad can actually help grow your business if used to the fullest. Don’t you just love your iPad? Most executives that I interact with are using their...
by Michael Hammond The mortgage market can be scary, but there are new technologies out there that can help if you’re up for change Change is scary, but by now shouldn’t we be used to it? We faced MDIA, RESPA, LO Comp, Dodd-Frank, etc. At some point...