Last week I started telling you about an article entitled “7 Ways To Convert Your Social Media Followers Into Paying Evangelists.” I want to continue that conversation. We all know that social media is booming, but how do you use it to generate new business?...
As I learn more and more about social media, I think more and more about how it can be used as a business tool. And I can tell you, there is no shortage of ideas out there as to how this technology can impact your...
by Michael Hammond While concepts like the full electronic mortgage continues to take time to get mainstream adoption, this technology trend is catching on in no time. We’ve heard the pundits talk about electronic mortgage adoption for years. They all say it’ll bemainstream in five years. Well,...
What do you know about mobile? Sure you have a smartphone, maybe you even have an iPad, but what do you really know about using those devices to market your products and services? A lot of mortgage executives that I come into contact with don’t...
Last week I told you about a research report titled “2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT: How Marketers Are Using Social Media to Grow Their Businesses”. I want to continue that discussion. Why am I sharing this? Because everyone is looking for that edge. I...
Most see the mortgage industry as being behind the times when it comes to innovation. Generally speaking it is hard to argue that point. However, in one regard the industry is bucking this trend. When I was at the MBA Tech I saw a lot...
There’s a lot of cynicism in the mortgage space. Many question if innovation is alive and well or if lenders and servicers are just playing catch up. PROGRESS in Lending’s Innovations Event held this past Sunday should demonstrate that innovation is always happening and deserves...
Last week I brought you some information that I picked up from an interview that I read with Robert Bloom. This week I want to continue that conversation. Why? He shared a lot of good information that I think you can use. Every vendor is fighting...
How many books are there on making the sale? A lot and I’ve read a lot of them myself. Of course some are better than others. That goes without saying. But is there a sure-fire way to ensure the sale? I don’t think there’s a...
As we look at recent news and I talk to clients that are doing well while others aren’t, I wonder what’s the secret element needed to succeed. I think you have to foster a competitive environment to deal with market changes in order to succeed....