Author: Michael

Regardless of who you’re selling to, lenders, servicers or the borrower, you have to have a clear strategy and you have to execute. That’s essential. But even before that, famed consultant Jill Konrath challenges people in her article “The Experience of You” that you should...

Many times we think we have all the answers, or at least that we know what we’re doing. However, it always helps to get some outside advice. In the article “The Power of an Outside Voice” by Jon Gordon, he shares a story about an...

Now is the time to think about holistic marketing. Why? We all know that the current mortgage market has its challenges. But that’s no reason to give up. Now is the time to hone your marketing so you are the company of choice. In the article...

When you think about it, a lot of times technology vendors sell lenders their technology based on features or functionality. And lenders try to sell borrowers with loan products. That’s not the right approach. Why? In most cases those items are not what really differentiate...

How do you win in the current mortgage market? You have to get your client and prospects engaged. How do you do that? Good content is one way. In the article “These Master Copywriters Share How to Go From Being a Good Copywriter to a Great...

No one person makes a business successful. It takes a team. However, you have to encourage that team to work as hard as possible to ensure the company’s overall success. How do you do that? In the article entitled “5 Ways to Motivate Your Team” by...

How do you win in the current mortgage market? You have to get your client and prospects engaged. How do you do that? Good content is one way. In the article “These Master Copywriters Share How to Go From Being a Good Copywriter to a Great...

February 19, 2018/in TME 1217 /by Michael Hammond Now the mortgage industry is changing. So, in order to be successful, you have to change, as well. You have to market better. How do you do that? According to the article “16 Important Facts All Marketers Should Know for 2018” written...

You’re probably thinking: No lender is going to give me their business based on my website. You’re probably right, but every lender that is considering giving you their business is going to check out your website and if it’s outdated you will not get that...

Everyone wants to succeed in 2018. How do you make that possible? One way is content marketing. In the article “How To Move Customers to Buy With Content Marketing” by John White he says that solid content marketing strategy is critical to your company’s success. How...