Author: Michael

You’re probably thinking: No lender is going to give me their business based on my website. You’re probably right, but every lender that is considering giving you their business is going to check out your website and if it’s outdated you will not get that...

Everyone wants to succeed in 2018. How do you make that possible? One way is content marketing. In the article “How To Move Customers to Buy With Content Marketing” by John White he says that solid content marketing strategy is critical to your company’s success. How...

Now is your time. What do I mean by that? The mortgage lending industry is undergoing radical change. In the STRATMOR Insights Report, Nicole Yung, the company’s Senior Partner put it this way: “While there have been many significant advances in mortgage technology over the years,...

What you stand for is important. Relationships in the mortgage industry matter a lot. Often technology decisions, for example, are made based on who else is using that same technology. For this reason a lot of mortgage technology vendors are reluctant to tinker with their brand,...

We have heard industry veterans like Roger Gudobba and others say, “It’s all about the data.” The phrase has become so overused that it almost means nothing anymore. However, lenders and vendors alike should listen to this sound advice. Roger was talking about how data...

As the mortgage industry becomes more advanced, sometimes classic strategies are still worthy of use. For example, in the article entitled “Creating Lead Magnets That Convert” by Clayton Johnson, he says marketing techniques are amazing. No matter how much technology advances online, some techniques never...

It’s great to close that deal that you’ve been working on, but what happens when you lose the deal? Why does that happen and how can you win the deal more often? In the White Paper entitled “Why Didn’t They Buy?” put together by DiscoverOrg.com,...

n the beginning, entrepreneurs tend to focus deeply on just launching the business. But what happens when the launch and the subsequent water-treading and breath-holding period starts to subside? In the article “Ready to Scale Your Small Business? Do These 5 Things” written by Emily...

According to Jill Konrath, in today’s crazy-busy world, the ONLY way to capture and keep your prospects’ attention is to talk with them about what matters to them. Pure and simple. That’s all they care about. Your prospects have zero tolerance for salespeople who think their...